Blogger. Writer. Daydreamer
Whether consumers are conscious of it or not, they hold the power when making purchase decisions. This can be both a challenge and a headache for marketers as they struggle to catch up with the trends of consumers who take various paths when making a decision to purchase. Let's consider this scenario with Person A: [...]
When we think of Influencer Marketing, we think of the TikTok videos of young people dancing to a song, waving their sponsored item, and the glitz and glamour that comes along with it. This is the end goal for the lucky few who acquire that aspired brand deal, but let's take a step back and discuss [...]
Violet petals, crushed, and mixed with dye. diluted. disapproving. the aroma is faint but I succumb to its lull. disarmed by a mere fragrance— where are my defenses? disillusioned and disarmed, I’m weak aren’t it? I’ve given myself epithets that would put the Greeks to shame. Great. Kind. Brave. Or are these titles testaments to [...]
The day devices attacked, it was during the typical morning grind of rush hour in New York City. Businessmen and women, dressed in summer linens and slim-cut suits, moved like schools of fish, surging up and down the twisting, churning mass that was Midtown. Unbeknownst to the bumper-to-bumper lines of caffeine-addicted, Ritalin-popping, antidepressant-snorting professionals, a [...]
Your brand’s Tone of Voice (ToV) is more than just the words you use—it’s the personality behind those words. ToV reflects your brand's character and helps you build a consistent identity that resonates with your audience across different social media platforms. Adapting your tone while maintaining brand consistency is key to creating a connection with your audience, [...]