Social Media Audit – Basics #2

Social Media Audit – Basics #2

Welcome to your Social Media Audit. To the left, you'll see long, extensive hours of reviewing data, and to your right, there's a depressing snapshot of your budget. So buckle up, and let's start with Step #1: Listing your accounts. Yes, a very easy first step, but it's also critical. Social Media Audit - Basics #1 [...]

Social Media Audit – Basics #1

Social Media Audit – Basics #1

If you are like me, you've similarly been undergoing an extensive Social Media Audit for 2023 and praying to the Social Media Gods that the social media platforms don't pull any surprises as your company finalizes its strategies.  These next few weeks, I'll break down what a Social Media Audit is and why you need [...]

How-to use Social Media Monitoring & Social Listening to take over the world

How-to use Social Media Monitoring & Social Listening to take over the world

Yes, How-to use Social Media Monitoring & Social Listening to take over the world, is an insane title to name a blog, but it's fitting, isn't it? Of course, using these strategies will not really give you these omniscient powers that will actually give you the power and dominion over the mundane, but it WILL give [...]

Social Listening vs. Social Media Monitoring | Part 3

Social Listening vs. Social Media Monitoring | Part 3

I'm back, y'all, and fully caffeinated. Okay, so if you've missed it, I was struck with inspiration and started talking about social listening vs. social media monitoring and went down the rabbit hole in my examples. (I blame my high-functioning anxiety, dismissive-avoidant, Scorpio sun, Taurus moon, and Aquarius rising for this). Check out Part 1 and Part 2, [...]