| Type | Topical Day |
| Description | Topical Day/Social Media Holiday: are timely and help companies promote their interest, start conversations on certain topics, and drive engagement. These posts can be more light-hearted and fun. |
| Formula | {Can Insert Quote/Phrase} {Eye-Catching One-Liner} {A short blurb about the holiday; why it’s relevant; why people should celebrate it; well wishes} {Include a line that encourages followers to engage; conversation starter} #relevant hashtags for topical holiday |
| Example | https://twitter.com/Google/status/1563164320602927104?s=20&t=-aM2n71JtzU90eMD-exNVw |
| Type | Employee-Focused |
| Description | Employee-focused posts are a great way to drive engagement both internally and externally. Social Media has been an advantageous way for companies to promote their employees, which can help with clients, future prospects, and retaining employees. Pictures of happy employees, employees’ accomplishments, etc. will present a unified front on your social media channel. |
| Formula | {Eye-Catching One-Liner} {Insert information about the event; accomplishments; spotlight information} {Include a line that encourages followers to engage; conversation starter} {Insert CTA} /{Insert link} #relevant hashtags that are employee-engagement focused |
| Example | https://www.linkedin.com/posts/salesforce_vetforce-activity-6967688963612426240-gpvq?utm_source=share&utm_medium=member_desktop |
| Type | Sharing PR Blog |
| Description | These posts are timely and a great way to position your company as a thought leader in the industry. Internally, it is important for employees to see their company’s stance on various trending topics and how it decides to lead the conversation. |
| Formula | [Insert Quote] {Inset Name of Author} {Insert Title} share their views with {Insert publication} on {insert topic} Here, {Insert Name of Author} discusses {insert 1-3 topics of discussion} {Insert CTA} /{Insert link} #Relevant Hashtag to the topics |
| Example | https://www.linkedin.com/posts/getpeppy_exclusive-natwest-group-introduces-menopause-activity-6968205329071226881-ptS8?utm_source=share&utm_medium=member_desktop |
| Type | PR Blog x Recruitment |
| Description | Blog content can be versatile, and you can use it for other purposes–like recruitment. Recruitment can be obvious with “we’re hiring” posts but why not try subtlety adding it into your post? Especially when the post is promoting how well the company is performing. |
| Formula | [Insert Quote] {Inset Name of Author} {Insert Title} share their views with {Insert publication} on {insert topic} Here, {Insert Name of Author} discusses {insert 1-3 topics of discussion} {Insert line promoting recruitment opportunities} {Insert CTA} /{Insert link} #Relevant Hashtag to the topics |
| Example | https://twitter.com/coinexcom/status/1562824855761723392?s=20&t=7Kg8fmSg9qqDwPTXW6LBkw |
| Type | Blog (In-House) |
| Description | Blogs are one of the many forms of content needed to drive engagement on your company’s website and social media platforms. They can also be a helpful tool to position your company’s thoughts on trending topics. It’s also important to remember – try to draw/engage readers! |
| Formula | {Introduce blog topic and any contributors} Here {Insert Author Name}, our {Insert Title} discuss {highlight 1-3 relevant points} {Insert CTA} /{Insert link} #Insert relevant hashtags |
| Example | https://www.linkedin.com/posts/sprout-social-inc-_in-bull-or-bear-markets-social-media-intelligence-activity-6968309965136556032-b-Oi?utm_source=share&utm_medium=member_desktop |
| Type | Case Study |
| Description | Similarly to blogs, case studies are content that help drive people to sites and social platforms, but case studies are a great way to demonstrate how well your company assists its customers. Numbers and facts are important to promote! |
| Formula | {Insert One-line about the case study, include an important stat} {List some data/facts} In this case study, we highlight how we helped our customers {list 1-3 topics} {Insert CTA} /{Insert link} #Relevant Hashtags |
| Example | https://www.linkedin.com/posts/worldpanelbykantar_casestudy-fmcg-china-activity-6968824572724854785-xFpo?utm_source=share&utm_medium=member_desktop |
| Type | Webinar Announcement |
| Description | So you want to start a webinar, what’s next? Promoting your upcoming webinar is essential to promote on social media. You need to list dates, times, instructions, topics, and even presenters to viewers so they receive a full scope of what they are signing up for. |
| Formula | {Insert one liner; relevant to the webinar topic} On {include day of the week}, {include Month and Date} at {include time of date and time zone}, join us for our upcoming webinar with {insert partner, company, person}. Here, we will be discussing crucial industry topics like: {include 1-3 topics} Register today: {Insert link} Speakers: {include speakers name, titles, company} #Relevant Hashtags |
| Example | https://twitter.com/uscensusbureau/status/1563608561993027586?s=20&t=qWRngNHkd-kHJd_cW5kT_w |
| Type | Webinar Reminder |
| Description | Just as important as the announcement is the webinar reminder! Try to send out reminders (1-2) a week in advance to the webinar date. Make sure to repeat relevant information. |
| Formula | {Insert one liner} {Include information about the webinar; relevant topics} {include 1-3 topics} Register today: {Insert link} Speakers: {include speakers name, titles, company} #Relevant Hashtags |
| Example | https://www.linkedin.com/feed/update/urn:li:activity:6967548307854213120?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A6967548307854213120%29 |
| Type | Recruitment |
| Description | A great way to promote your company is through recruitment posts. Future candidates are looking at company’s social media platforms to see if they are following up with their initiatives and presenting their employees. It’s also another channel to amplify when running a recruitment campaign. |
| Formula | {Insert one liner; if you a theme, try to utilize it in the copy} At {insert company name}, {insert information about the company, positioning why you are the ideal company to work for; your stance on employee satisfaction; your company’s mission statement} {Insert open positions; list the region/country if applicable} {Insert CTA} /{Insert link} #Relevant Hashtags |
| Example | https://www.linkedin.com/posts/mph-consulting-services_hiring-expertsbeyondborders-mph-activity-6968892259668766722-KgDz?utm_source=share&utm_medium=member_desktop |
| Type | Event |
| Description | Events are perfect for networking! And we want to make sure your sales reps already have a queue of meetings before they set up their booth. Promoting on social media will let key prospects and customers know you will be attending, which booth, and which rep will be there. Make sure to include a link of the reps Calendly or meeting information. Also, events use specific hashtags and tags–so do some research to help get as much exposure as you can. |
| Formula | {Insert one-liner; include name of event} {Insert information about where the event we hosted, topics that you will be interested in discussed, networking with} {Talk up the event; position it as the event for your industry} {Insert CTA} /{Insert link} #Insert Relevant Hashtags |
| Example | https://twitter.com/CostNectar/status/1563494917716217858?s=20&t=qWRngNHkd-kHJd_cW5kT_w |
| Type | Event Reminder |
| Description | Similarly to webinar reminders, it’s important to give yourself enough to reshare, promote, and remind your followers of the event. Make sure to reshare all relevant information. |
| Formula | {Insert one liner; include event name; include how many days/weeks away} {Include information about the event; the booth #; why your company is interested in the event} {Include a list of services, products customers should as about} {Insert a link} {Insert relevant hashtags} |
| Example | https://www.linkedin.com/posts/pharmo-institute-for-drug-outcomes-research_icpe2022-activity-6968832307235287040-vBFL?utm_source=share&utm_medium=member_desktop |
| Type | Awards |
| Description | Awards are a great way to help sustain and build your brand’s reputation. Sharing the good news internally and externally will strike pride in employees’ hearts and encourage customers, prospective customers, and partners that your award-winning company is the one to work with. |
| Formula | {Insert one liner; usual one liners include “Great News”} {Insert your company’s name; the name of the award; who is presenting the award} {If applicable, add a line of the specific category} {Insert information about the award; details about the voting process; the number of applicants} [{Insert a closing line; “Great job team!”; “Congrats to {insert Award Winner Name}] #Most of the time, awards have relevant hashtags for the company or award |
| Example | https://www.linkedin.com/feed/update/urn:li:activity:6967858542028460033?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A6967858542028460033%29 |
| Type | Partnership Announcements (In-House): |
| Description | What’s a better way to show how your business is growing than announcing a partnership? This exciting news will not only be a great way to present to your customers that your company is making advantageous moves to grow but will inspire your employees. |
| Formula | {Insert one-liner; eye-catching} We’ve partnered with {insert partners name/company} {insert why you decided to partner with this company – advantages to this partnership; what can customers look forward to with these changes?} You can read more about the announcement here: {insert link} #Relevant Hashtags |
| Example | https://www.linkedin.com/posts/buildwitt_betterdirtworld-leadership-partnership-activity-6969009011878682624-V2TJ?utm_source=share&utm_medium=member_desktop |
| Type | Partnership Announcement – PR: |
| Description | Similarly, this announcement will help inform your followers but instead of it being in-house, you will be pushing people to the PR article. Which is great–presenting how your company is in a PR article will help with the legitimacy of the announcement. |
| Formula | {Insert one-liner; eye-catching} We’ve partnered with {insert partners name/company} {insert why you decided to partner with this company – advantages to this partnership; what can customers look forward to with these changes?} {If applicable, mention/tag the third-party source housing the PR article} You can read more about the announcement here: {insert link} #Relevant Hashtags |
| Example | https://twitter.com/PRNewswire/status/1557428814740918272?s=20&t=qWRngNHkd-kHJd_cW5kT_w |
Mecca-Amirah Jackson 