Social Media – Breakdown #1

Social Media – Breakdown #1

I just had a great idea 💡 (As you can probably tell, my perspective on great is twisted but just bare with me...).  I started writing about social media marketing to spread the word on some helpful tips, but instead of just telling you, I can break down the process and really show you what goes behind [...]

Social Media – Definitions

Social Media – Definitions

You know what, let's start with the basic basics–the definitions of social media terms: More Definitions via Hubspot Impressions: what I consider an impression is counting when a user "views" or comes across the post. This post was not interacted with (clicked, liked, shared, commented), but a user could have viewed it, scrolled by it, etc. So [...]

Social Media – Campaigns

Social Media – Campaigns

✔️Mission Statement​ ✔️Social Media Goals ​ ✔️KPI’s & Metrics​ ✔️Social Platforms​ ✔️Storytelling & ToV (Tone of Voice) Now, it is time to talk about social media campaigns! As I mentioned earlier, establishing your social media goals will help with running your campaigns, whether or organic or paid. So once you understand whether your goal is brand awareness, leads, engagement, [...]

Social Media – Storytelling & ToV (Tone of Voice)​

Social Media – Storytelling & ToV (Tone of Voice)​

I'm not sure why but when I think of storytelling, my mind automatically goes to that grandpa narrating from the Princess Bride. photo via https://basementrejects.com/review/the-princess-bride-1987/ Storytelling Like the story the grandpa sets up, it's also as important to introduce and lead your audience through your story. Social media storytelling allows you or your company to [...]