Social Media – Basics

 Emojis:   

Emojis in copy have become increasingly popular and can be a fun tool to promote your message and show a more light-hearted side of your business. Depending on the type of tone of voice (TOV) you want to use—whether professional, conversational, serious, or fun—emojis can be either a great or a poor choice. Use them thoughtfully to enhance your message.

#Hashtags:  

Hashtags help followers find relevant or similar posts on specific topics. You can integrate hashtags within the copy or place them at the bottom, depending on your styling preference. Aim for 3-5 hashtags to keep your post focused.

 CTA: 

A Call-To-Action (CTA) guides followers on the intended action of the post. Standard CTAs include “Register Now” for webinars, “Apply Now” for job posts, and “Read more” for blogs or case studies. In some cases, such as topical or employee-focused posts, CTAs may be unnecessary.

 Style:  

Social media copy style has evolved and now helps convey TOV effectively. Some companies prefer short, one-liners, while others opt for longer, spaced-out text for better organization and readability. The key is to ensure your social copy provides an accessible and engaging experience for your followers.

 Scheduling:  

Save time by scheduling your posts! While Meta and Twitter offer direct scheduling, several social media marketing tools can help manage your social media calendar and more. Examples include Hootsuite, Sprout Social, Emplifi, Later, and Sprinklr.

 Timing: 

Time is money. Understanding your followers’ preferences and behaviors ensures you promote your content at optimal times. Use your social platforms’ analytical tools or social media tools to gain insights into when your followers are most active.

 Metrics  

Assessing your performance is crucial. Set clear, specific goals for your company’s social media presence. Whether your goals are specific (e.g., “I want ___ followers by this date”) or broad (e.g., “I want to increase engagement this year”), it’s essential to track and measure your metrics to monitor your progress.