Grammarly: Grammarly is an essential tool for proofreading your copy. Even if you have a dedicated proofreader, having Grammarly as an additional resource can help lighten the workload. For social media, where posts may need to go live quickly, Grammarly ensures your content is polished and error-free without the wait.
Canva: Canva is a powerful tool that allows anyone to explore their creative side, regardless of their design expertise. It offers thousands of templates and graphics, and the Pro version provides advanced features for creating images, videos, infographics, and more. It’s an excellent resource for making professional-looking visuals easily.
Hootsuite: For social media managers, Hootsuite becomes an indispensable tool for scheduling posts across platforms like Facebook, Instagram, and TikTok. It also offers data and analytics features to track performance. Its scheduling capabilities help streamline your daily routine and ensure timely posting.
SEMRush: SEMRush excels in keyword research and SEO. While it also includes a scheduling tool, its strength lies in its digital marketing resources. For those running paid and PPC campaigns, SEMRush provides valuable insights into the best keywords, pricing, and strategies for a successful campaign.
LinkedIn Campaign Manager: If your focus is B2B, LinkedIn’s ad center is a powerful tool for targeting professionals. I’m currently using it for a recruitment campaign and have found its targeting precise. Although it may be more expensive compared to other platforms, it is highly effective for reaching a professional audience.
Facebook Campaign Manager: As the gateway to Instagram, Facebook’s ad platform is great for promoting on both Facebook and Instagram. It is cost-effective and user-friendly, making it ideal for reaching younger audiences (Gen Z, Millennials, etc.). While not as targeted as LinkedIn, it is effective for broader campaigns.
Later: Later is a visually engaging and user-friendly social media scheduler. I’m currently using the free version for Instagram, and it offers features like trending hashtag recommendations and media storage. It’s a great tool for those focusing on Instagram and TikTok, though the full range of features is available with the paid version.
Sprout Social: A robust social media management and analytics platform that provides tools for scheduling, monitoring, and reporting on social media performance. It also includes customer relationship management features to help businesses engage with their audience more effectively.
Emplifi: A comprehensive customer experience platform that combines social media management, customer engagement, and analytics into a unified solution. It is designed to help brands deliver exceptional customer experiences across all digital touchpoints.
Brandwatch: A powerful consumer intelligence and social media listening platform. It helps brands monitor online conversations, track brand sentiment, and gain insights into consumer behavior across the digital landscape.
Euromonitor/Passport: A leading provider of global business intelligence, market research, and data analysis. The company offers comprehensive reports, statistics, and analyses on a wide range of industries, countries, and consumers worldwide.
Synthesio: A social media listening and analytics platform that helps businesses monitor and analyze online conversations. It provides insights into brand reputation, customer sentiment, and industry trends across social media and other digital channels.
Mecca-Amirah Jackson 