From LinkedIn to TikTok: How to Speak Your Audience’s Language on Every Platform

From LinkedIn to TikTok: How to Speak Your Audience’s Language on Every Platform

Mastering your tone of voice across social media platforms is essential for not only reaching the right people but also for telling the stories you want in a way that ensures the messaging resonates appropriately. This approach, paired with consideration of platform algorithms, can help you achieve maximum potential reach and engagement. Below are recommendations [...]

Like a Spanish guitar

Like a Spanish guitar

He was a young man who struggled to meet my gaze; on a warm October night, with the tea tree lights reflected in the auburn of his eyes. I saw eternity; a universe with planets freckles across the surface. I found myself begging him not to shut his them.  Time solidified, dripping down the sides [...]

Stock Imagery: Cold and Clinical or Practical and Best Practice?

Stock Imagery: Cold and Clinical or Practical and Best Practice?

When it comes to social media assets, there are a variety of paths to explore: Will it perform well on a specific platform. Will it attract and engage your audience. Will it fulfill the post's purpose (driving users to click a link, purchase an item, comment, etc.), and more. When deciding on assets like photography, [...]

Undone

Undone

Undone by words unsung From your puckered lips, the earth is born anew. Like new gods awoken by your presence I stumble from the  heat in your gaze. It’s sudden, how  quickly I crumble at your feet. Tragically  unprepared for these feelings  of uncertainty; Tested by many, I’m veteran to the unexpected But there’s something about [...]