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social media

The Importance of Data-Driven Decisions in Social Media Marketing

by Mecca_AmirahLeave a Comment on The Importance of Data-Driven Decisions in Social Media Marketing
The Importance of Data-Driven Decisions in Social Media Marketing

Data is the cornerstone for a profound understanding of your audience, the effectiveness of your strategy, and staying relevant in our constantly evolving world. To assess the performance of your content, you analyze the data. To gain insights into your audience's behavior, you turn to data. To evaluate the effectiveness of your strategy, yes, you [...]

social media

The 5 W’s of Social Media Marketing

by Mecca_AmirahLeave a Comment on The 5 W’s of Social Media Marketing
The 5 W’s of Social Media Marketing

When working on your social media strategy, it’s important to consider the 5 W’s of Social Media Marketing: Who Who is your audience? Who are you targeting? It’s essential to identify your audience (primary and secondary) when creating your strategy. The content you create and the platform you will post will be determined by WHO [...]