marketing – Mecca-Amirah Jackson

The Power of Decision-Making

February 2, 2025by Mecca_AmirahLeave a Comment

Whether consumers are conscious of it or not, they hold the power when making purchase decisions. This can be both a challenge and a headache for marketers as they struggle to catch up with the trends of consumers who take various paths when making a decision to purchase. Let's consider this scenario with Person A: [...]

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The Basics: Influencer Marketing

January 5, 2025by Mecca_AmirahLeave a Comment

When we think of Influencer Marketing, we think of the TikTok videos of young people dancing to a song, waving their sponsored item, and the glitz and glamour that comes along with it. This is the end goal for the lucky few who acquire that aspired brand deal, but let's take a step back and discuss [...]

social media

The Power of Tone of Voice (ToV) in Social Media Copywriting

September 28, 2024September 15, 2024by Mecca_AmirahLeave a Comment

Your brand’s Tone of Voice (ToV) is more than just the words you use—it’s the personality behind those words. ToV reflects your brand's character and helps you build a consistent identity that resonates with your audience across different social media platforms. Adapting your tone while maintaining brand consistency is key to creating a connection with your audience, [...]

social media

Crafting Effective Organic Social Media Content

September 25, 2024September 15, 2024by Mecca_AmirahLeave a Comment

In social media marketing, consistency is crucial for building trust and recognition with your audience. One of the best ways to maintain a cohesive and recognizable brand presence is through post templates. These templates not only streamline your content creation process but also help you stay on brand while effectively communicating key messages. In this blog, [...]

social media

Best Practices for Social Media Copywriting Across Platforms

September 19, 2024September 15, 2024by Mecca_AmirahLeave a Comment

When it comes to social media, one size does not fit all. Each platform has its own unique audience, content style, and rules of engagement. Adapting your social media copywriting to suit each platform is key to ensuring your message resonates and performs well. In this blog, we’ll explore best practices for writing social media copy across [...]