Sephora – Mecca-Amirah Jackson

Customer Journey Map

September 6, 2022September 2, 2022by Mecca_AmirahLeave a Comment

Now, if you thought social media personas were fun (I know fun is a stretch but just bare with me), we are going to now talk about cusomter journey maps. Just how it sounds, a customer journey map helps visualize the process behind a customer's purchase–their desires, preferences, and behaviors. Customer journey map is defined [...]

social media

Social Media – Personas Example 2

September 1, 2022August 25, 2022by Mecca_AmirahLeave a Comment

And Another One! Part 2 of personas is here! In my first persona post, I describe social media personas (both legit and my version of what it means). Here is a re-cap: So what is a persona? Sprout Social’s definition of social media persona: “Social media personas are fictional representations of your ideal customers. Taking into [...]

social media

Social Media – Personas Example 1

July 27, 2022July 16, 2022by Mecca_Amirah3 Comments

Here comes the fun part of social media marketing - creating personas! In another post, I discussed Storytelling& ToV and the importance of knowing how to talk to your audience. But who exactly is your audience? And while we are figuring it out, let's make it colorful and fun ❇️ So what is a persona? [...]