Customer Journey Map

Customer Journey Map

Now, if you thought social media personas were fun (I know fun is a stretch but just bare with me), we are going to now talk about cusomter journey maps. Just how it sounds, a customer journey map helps visualize the process behind a customer's purchase–their desires, preferences, and behaviors. Customer journey map is defined [...]

Social Media – Personas Example 2

Social Media – Personas Example 2

And Another One! Part 2 of personas is here! In my first persona post, I describe social media personas (both legit and my version of what it means). Here is a re-cap: So what is a persona? Sprout Social’s definition of social media persona: “Social media personas are fictional representations of your ideal customers. Taking into [...]