Social Media – Definitions

Social Media – Definitions

You know what, let's start with the basic basics–the definitions of social media terms: More Definitions via Hubspot Impressions: what I consider an impression is counting when a user "views" or comes across the post. This post was not interacted with (clicked, liked, shared, commented), but a user could have viewed it, scrolled by it, etc. So [...]

Social Media – KPIs Breakdown

Social Media – KPIs Breakdown

Let's break down KPIs and which ones you should watch out for: Key Performance Indicator  Usually, when creating a social media strategy, you set goals for yourself and measure the success of your endeavors by benchmarking your KPIs. KPIs should be specific and attainable.  For example, you would not set your goal by saying - "I want to [...]

Social Media – Campaigns

Social Media – Campaigns

✔️Mission Statement​ ✔️Social Media Goals ​ ✔️KPI’s & Metrics​ ✔️Social Platforms​ ✔️Storytelling & ToV (Tone of Voice) Now, it is time to talk about social media campaigns! As I mentioned earlier, establishing your social media goals will help with running your campaigns, whether or organic or paid. So once you understand whether your goal is brand awareness, leads, engagement, [...]

Social Media – Storytelling & ToV (Tone of Voice)​

Social Media – Storytelling & ToV (Tone of Voice)​

I'm not sure why but when I think of storytelling, my mind automatically goes to that grandpa narrating from the Princess Bride. photo via https://basementrejects.com/review/the-princess-bride-1987/ Storytelling Like the story the grandpa sets up, it's also as important to introduce and lead your audience through your story. Social media storytelling allows you or your company to [...]