Stock Imagery: Cold and Clinical or Practical and Best Practice?

Stock Imagery: Cold and Clinical or Practical and Best Practice?

When it comes to social media assets, there are a variety of paths to explore: Will it perform well on a specific platform. Will it attract and engage your audience. Will it fulfill the post's purpose (driving users to click a link, purchase an item, comment, etc.), and more. When deciding on assets like photography, [...]

Undone

Undone

Undone by words unsung From your puckered lips, the earth is born anew. Like new gods awoken by your presence I stumble from the  heat in your gaze. It’s sudden, how  quickly I crumble at your feet. Tragically  unprepared for these feelings  of uncertainty; Tested by many, I’m veteran to the unexpected But there’s something about [...]

The Importance of Data-Driven Decisions in Social Media Marketing

The Importance of Data-Driven Decisions in Social Media Marketing

Data is the cornerstone for a profound understanding of your audience, the effectiveness of your strategy, and staying relevant in our constantly evolving world. To assess the performance of your content, you analyze the data. To gain insights into your audience's behavior, you turn to data. To evaluate the effectiveness of your strategy, yes, you [...]