Mecca-Amirah Jackson

Social Media – Definitions

July 22, 2022September 2, 2022by Mecca_Amirah6 Comments

You know what, let's start with the basic basics–the definitions of social media terms: More Definitions via Hubspot Impressions: what I consider an impression is counting when a user "views" or comes across the post. This post was not interacted with (clicked, liked, shared, commented), but a user could have viewed it, scrolled by it, etc. So [...]

social media

Social Media – KPIs Breakdown

July 20, 2022July 13, 2022by Mecca_Amirah10 Comments

Let's break down KPIs and which ones you should watch out for: Key Performance Indicator Usually, when creating a social media strategy, you set goals for yourself and measure the success of your endeavors by benchmarking your KPIs. KPIs should be specific and attainable. For example, you would not set your goal by saying - "I want to [...]

social media

Social Media – Campaigns

July 18, 2022July 18, 2022by Mecca_Amirah4 Comments

✔️Mission Statement ✔️Social Media Goals ✔️KPI’s & Metrics ✔️Social Platforms ✔️Storytelling & ToV (Tone of Voice) Now, it is time to talk about social media campaigns! As I mentioned earlier, establishing your social media goals will help with running your campaigns, whether or organic or paid. So once you understand whether your goal is brand awareness, leads, engagement, [...]

Poetry

the story of the moon

July 16, 2022by Mecca_AmirahLeave a Comment

"i’ve never felt so alone underneath the summer sun. sweltering under his gaze, i can only pray that he will make me forget–even if it for one day. but the moon never forgets–she seems to carry my sins stitched in her starry clock. how many times has she come to collect at my bedroom window?"

social media

Social Media – Storytelling & ToV (Tone of Voice)

July 14, 2022July 7, 2022by Mecca_Amirah8 Comments

I'm not sure why but when I think of storytelling, my mind automatically goes to that grandpa narrating from the Princess Bride. photo via https://basementrejects.com/review/the-princess-bride-1987/ Storytelling Like the story the grandpa sets up, it's also as important to introduce and lead your audience through your story. Social media storytelling allows you or your company to [...]