Blogger. Writer. Daydreamer
Data is the cornerstone for a profound understanding of your audience, the effectiveness of your strategy, and staying relevant in our constantly evolving world. To assess the performance of your content, you analyze the data. To gain insights into your audience's behavior, you turn to data. To evaluate the effectiveness of your strategy, yes, you [...]
Welcome to your Social Media Audit. To the left, you'll see long, extensive hours of reviewing data, and to your right, there's a depressing snapshot of your budget. So buckle up, and let's start with Step #1: Listing your accounts. Yes, a very easy first step, but it's also critical. Social Media Audit - Basics #1 [...]
I just had a great idea 💡 (As you can probably tell, my perspective on great is twisted but just bare with me...). I started writing about social media marketing to spread the word on some helpful tips, but instead of just telling you, I can break down the process and really show you what goes behind [...]
I am passionate about a few things, and KPIs & Metrics are weirdly one of them. I love metrics. LOVE THEM. Why did a 25-year-old woman from Idaho like this post on a Tuesday at 3:05 Central Time? Despite your target audience being - 25-35-year-olds in California, why are people from Manilla, Philippines, engaging with [...]