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Mastering your tone of voice across social media platforms is essential for not only reaching the right people but also for telling the stories you want in a way that ensures the messaging resonates appropriately. This approach, paired with consideration of platform algorithms, can help you achieve maximum potential reach and engagement. Below are recommendations [...]
When working on your social media strategy, it’s important to consider the 5 W’s of Social Media Marketing: Who Who is your audience? Who are you targeting? It’s essential to identify your audience (primary and secondary) when creating your strategy. The content you create and the platform you will post will be determined by WHO [...]
2023 was an impactful year for social media! In March, we had the CEO of Tik Tok testifying before Congress Elon Musk. Yes, that is both a name and a sentence. Elon Musk entering the tech space to cause mayhem and destruction. Then in May, Elon named a new CEO after burning Twitter to the ground And now, Threads. And Twitter [...]
Threads vs. Twitter? Do we really need another social media platform from Meta, or can they work on making Instagram not a constant feed of paid ads and sponsored posts from celebrities? I like the other 70 million users who joined Threads this week and were surprised to see that the platform looked extremely similar to Twitter. A live [...]
Part 3 is here! Read Social Media Audit - Basics #1 & #2 Previously, we talked about Listing Your Accounts and Reviewing Data. After doing the heavy lifting of looking through your data, you can now highlight the top-performing posts for each platform. And when doing so, you will add why you think it performed well. Why Your Posts [...]