marketing – Page 9 – Mecca-Amirah Jackson

Social Media – KPIs Breakdown

July 20, 2022July 13, 2022by Mecca_Amirah10 Comments

Let's break down KPIs and which ones you should watch out for: Key Performance Indicator Usually, when creating a social media strategy, you set goals for yourself and measure the success of your endeavors by benchmarking your KPIs. KPIs should be specific and attainable. For example, you would not set your goal by saying - "I want to [...]

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Social Media – Campaigns

July 18, 2022July 18, 2022by Mecca_Amirah4 Comments

✔️Mission Statement ✔️Social Media Goals ✔️KPI’s & Metrics ✔️Social Platforms ✔️Storytelling & ToV (Tone of Voice) Now, it is time to talk about social media campaigns! As I mentioned earlier, establishing your social media goals will help with running your campaigns, whether or organic or paid. So once you understand whether your goal is brand awareness, leads, engagement, [...]

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Social Media – Storytelling & ToV (Tone of Voice)

July 14, 2022July 7, 2022by Mecca_Amirah8 Comments

I'm not sure why but when I think of storytelling, my mind automatically goes to that grandpa narrating from the Princess Bride. photo via https://basementrejects.com/review/the-princess-bride-1987/ Storytelling Like the story the grandpa sets up, it's also as important to introduce and lead your audience through your story. Social media storytelling allows you or your company to [...]

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Social Media – Channels/Platforms

July 13, 2022July 13, 2022by Mecca_Amirah4 Comments

Photo by Nadine Wuchenauer on Pexels.com Mirror, mirror on the wall, which social media platform is right for all? When considering the purpose of you social media journey, it's important to note that each platform caters to various audiences. For example, Instagram and Tik Tok appeal to younger audiences, while Facebook casts a wider net [...]

social media

Social Media – KPIs & Metrics

July 11, 2022July 13, 2022by Mecca_Amirah5 Comments

I am passionate about a few things, and KPIs & Metrics are weirdly one of them. I love metrics. LOVE THEM. Why did a 25-year-old woman from Idaho like this post on a Tuesday at 3:05 Central Time? Despite your target audience being - 25-35-year-olds in California, why are people from Manilla, Philippines, engaging with [...]