From LinkedIn to TikTok: How to Speak Your Audience’s Language on Every Platform

From LinkedIn to TikTok: How to Speak Your Audience’s Language on Every Platform

Mastering your tone of voice across social media platforms is essential for not only reaching the right people but also for telling the stories you want in a way that ensures the messaging resonates appropriately. This approach, paired with consideration of platform algorithms, can help you achieve maximum potential reach and engagement. Below are recommendations [...]

The 5 W’s of Social Media Marketing

The 5 W’s of Social Media Marketing

When working on your social media strategy, it’s important to consider the 5 W’s of Social Media Marketing: Who Who is your audience? Who are you targeting? It’s essential to identify your audience (primary and secondary) when creating your strategy. The content you create and the platform you will post will be determined by WHO [...]

Threads vs. Twitter

Threads vs. Twitter

Threads vs. Twitter? Do we really need another social media platform from Meta, or can they work on making Instagram not a constant feed of paid ads and sponsored posts from celebrities? I like the other 70 million users who joined Threads this week and were surprised to see that the platform looked extremely similar to Twitter.  A live [...]

Social Listening vs. Social Media Monitoring | Part 1

Social Listening vs. Social Media Monitoring | Part 1

Social Listening? Monitoring? I feel like these terms are thrown around a lot and can easily be confused. Whether you are an individual or business looking to expand their reach with your posts, let's breakdown the difference between social listening vs. social media monitoring: The definitions of each come from Social Insider -- "Social media [...]