Blogger. Writer. Daydreamer
A successful paid ad is the optimal result but what do you do next with these learnings? I recently answered and contributed to a LinkedIn article based on this prompt: Analyzing and Adapting Reviewing the performance and extracting the learnings to adapt into your content strategy is crucial. But how to go about it? I [...]
So, you got the approval to run a PAID campaign? Whatever luck or magic you got, spread it because you are now reaching a new level of awesome as a social media manager. Of course, there is a down side to having the PRECIOUS 👀 Now, you have to ensure that you see a ROI [...]
✔️Mission Statement ✔️Social Media Goals ✔️KPI’s & Metrics ✔️Social Platforms ✔️Storytelling & ToV (Tone of Voice) Now, it is time to talk about social media campaigns! As I mentioned earlier, establishing your social media goals will help with running your campaigns, whether or organic or paid. So once you understand whether your goal is brand awareness, leads, engagement, [...]