Tag: tiktok

thoughts, writing

Gym Culture in 2026: Dodging Tripods & Micro-Influencers 

by Mecca_AmirahLeave a Comment on Gym Culture in 2026: Dodging Tripods & Micro-Influencers 
Gym Culture in 2026: Dodging Tripods & Micro-Influencers 

“Pics or it didn’t happen” has taken on a new meaning as the popularity of gym-goers setting up tripods and filming their workouts grows. For whom, you may ask? These videos are posted, and enter the endless abyss of other workout videos featuring grunting men and Alo-clad women. Working out as an Aesthetics vs just [...]

social media

The Basics: Influencer Marketing

by Mecca_AmirahLeave a Comment on The Basics: Influencer Marketing
The Basics: Influencer Marketing

When we think of Influencer Marketing, we think of the TikTok videos of young people dancing to a song, waving their sponsored item, and the glitz and glamour that comes along with it. This is the end goal for the lucky few who acquire that aspired brand deal, but let's take a step back and discuss [...]

social media

The Power of Tone of Voice (ToV) in Social Media Copywriting

by Mecca_AmirahLeave a Comment on The Power of Tone of Voice (ToV) in Social Media Copywriting
The Power of Tone of Voice (ToV) in Social Media Copywriting

Your brand’s Tone of Voice (ToV) is more than just the words you use—it’s the personality behind those words. ToV reflects your brand's character and helps you build a consistent identity that resonates with your audience across different social media platforms. Adapting your tone while maintaining brand consistency is key to creating a connection with your audience, [...]

social media

Best Practices for Social Media Copywriting Across Platforms

by Mecca_AmirahLeave a Comment on Best Practices for Social Media Copywriting Across Platforms
Best Practices for Social Media Copywriting Across Platforms

When it comes to social media, one size does not fit all. Each platform has its own unique audience, content style, and rules of engagement. Adapting your social media copywriting to suit each platform is key to ensuring your message resonates and performs well. In this blog, we’ll explore best practices for writing social media copy across [...]

social media

From LinkedIn to TikTok: How to Speak Your Audience’s Language on Every Platform

by Mecca_AmirahLeave a Comment on From LinkedIn to TikTok: How to Speak Your Audience’s Language on Every Platform
From LinkedIn to TikTok: How to Speak Your Audience’s Language on Every Platform

Mastering your tone of voice across social media platforms is essential for not only reaching the right people but also for telling the stories you want in a way that ensures the messaging resonates appropriately. This approach, paired with consideration of platform algorithms, can help you achieve maximum potential reach and engagement. Below are recommendations [...]