The Power of Tone of Voice (ToV) in Social Media Copywriting

The Power of Tone of Voice (ToV) in Social Media Copywriting

Your brand’s Tone of Voice (ToV) is more than just the words you use—it’s the personality behind those words. ToV reflects your brand's character and helps you build a consistent identity that resonates with your audience across different social media platforms. Adapting your tone while maintaining brand consistency is key to creating a connection with your audience, [...]

Best Practices for Social Media Copywriting Across Platforms

Best Practices for Social Media Copywriting Across Platforms

When it comes to social media, one size does not fit all. Each platform has its own unique audience, content style, and rules of engagement. Adapting your social media copywriting to suit each platform is key to ensuring your message resonates and performs well. In this blog, we’ll explore best practices for writing social media copy across [...]

From LinkedIn to TikTok: How to Speak Your Audience’s Language on Every Platform

From LinkedIn to TikTok: How to Speak Your Audience’s Language on Every Platform

Mastering your tone of voice across social media platforms is essential for not only reaching the right people but also for telling the stories you want in a way that ensures the messaging resonates appropriately. This approach, paired with consideration of platform algorithms, can help you achieve maximum potential reach and engagement. Below are recommendations [...]

Social Media – Instagram Reels

Social Media – Instagram Reels

Instagram Reels are growing in popularity and users are also getting used to and preferring non-static/video content over still-content. Check out this static on Instagram Reels for 2022: Key Instagram Reels Statistics 2022 The Instagram Reels feature generates 67% more engagement than standard Instagram videos.  70% of marketers surveyed said they plan to boost their [...]