Instagram Reels are growing in popularity and users are also getting used to and preferring non-static/video content over still-content. Check out this static on Instagram Reels for 2022:
Key Instagram Reels Statistics 2022
- The Instagram Reels feature generates 67% more engagement than standard Instagram videos.
- 70% of marketers surveyed said they plan to boost their video content on Instagram.
- Brands receive more engagement on Instagram Reels than on TikTok by 387,000 more likes.
- 9 out of every 10 Instagram users watch videos each week.
- Instagram Reels video provides 8% more real estate than TikTok does.
Will Instagram Reels overthrow the social media King Tik Tok? Either way, I’ve been practicing using Instagram Reel on my new Instagram page @socially_mec – check it out!
Mecca-Amirah Jackson 