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When working on your social media strategy, it’s important to consider the 5 W’s of Social Media Marketing: Who Who is your audience? Who are you targeting? It’s essential to identify your audience (primary and secondary) when creating your strategy. The content you create and the platform you will post will be determined by WHO [...]
2023 was an impactful year for social media! In March, we had the CEO of Tik Tok testifying before Congress Elon Musk. Yes, that is both a name and a sentence. Elon Musk entering the tech space to cause mayhem and destruction. Then in May, Elon named a new CEO after burning Twitter to the ground And now, Threads. And Twitter [...]
If you are like me, you've similarly been undergoing an extensive Social Media Audit for 2023 and praying to the Social Media Gods that the social media platforms don't pull any surprises as your company finalizes its strategies. These next few weeks, I'll break down what a Social Media Audit is and why you need [...]
Instagram Reels are growing in popularity and users are also getting used to and preferring non-static/video content over still-content. Check out this static on Instagram Reels for 2022: Key Instagram Reels Statistics 2022 The Instagram Reels feature generates 67% more engagement than standard Instagram videos. 70% of marketers surveyed said they plan to boost their [...]