In my previous post, I I delve deep into the world of social listening, discerning it from social media monitoring. Now, I will discuss the tools you will need to use social listening advantageously.
Below is a list of the best social media listening by Influencer Marketing Hub:
- Brandwatch (Formerly Falcon.io)
- Sprout Social
- Talkwalker Analytics
Have you used any of these tools? What should other platforms be listed?
I currently use Brandwatch (twirls), which is as awesome as the other tools I’ve demoed or used. SproutSocial’s social listening capabilities are limited, but I only used it as a demo, so I never fully utilized it to its full extent. Meltwater is pretty similar to Brandwatch regarding user experience and usability, but I mostly used that platform for PR functions.