social media – Page 8 – Mecca-Amirah Jackson

Planning – Paid Campaigns #1

September 19, 2022September 18, 2022by Mecca_Amirah2 Comments

So, you got the approval to run a PAID campaign? Whatever luck or magic you got, spread it because you are now reaching a new level of awesome as a social media manager. Of course, there is a down side to having the PRECIOUS 👀 Now, you have to ensure that you see a ROI [...]

social media

Social Media – Strategy Planning

September 12, 2022September 4, 2022by Mecca_Amirah1 Comment

There is a lot of work and planning that goes into developing a social media strategy, especially if you are utilizing multiple social media platforms to reach your audience. Each social media platform attract a specific type of audience, which also involves thinking about storytelling & ToV. Learn more about Social Media Platforms Below is [...]

social media

Customer Journey Map

September 6, 2022September 2, 2022by Mecca_AmirahLeave a Comment

Now, if you thought social media personas were fun (I know fun is a stretch but just bare with me), we are going to now talk about cusomter journey maps. Just how it sounds, a customer journey map helps visualize the process behind a customer's purchase–their desires, preferences, and behaviors. Customer journey map is defined [...]

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Social Media – Instagram Reels

September 4, 2022September 2, 2022by Mecca_AmirahLeave a Comment

Instagram Reels are growing in popularity and users are also getting used to and preferring non-static/video content over still-content. Check out this static on Instagram Reels for 2022: Key Instagram Reels Statistics 2022 The Instagram Reels feature generates 67% more engagement than standard Instagram videos. 70% of marketers surveyed said they plan to boost their [...]

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Social Media – Personas Example 2

September 1, 2022August 25, 2022by Mecca_AmirahLeave a Comment

And Another One! Part 2 of personas is here! In my first persona post, I describe social media personas (both legit and my version of what it means). Here is a re-cap: So what is a persona? Sprout Social’s definition of social media persona: “Social media personas are fictional representations of your ideal customers. Taking into [...]