business – Mecca-Amirah Jackson

The Power of Decision-Making

February 2, 2025by Mecca_AmirahLeave a Comment

Whether consumers are conscious of it or not, they hold the power when making purchase decisions. This can be both a challenge and a headache for marketers as they struggle to catch up with the trends of consumers who take various paths when making a decision to purchase. Let's consider this scenario with Person A: [...]

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The Basics: Influencer Marketing

January 5, 2025by Mecca_AmirahLeave a Comment

When we think of Influencer Marketing, we think of the TikTok videos of young people dancing to a song, waving their sponsored item, and the glitz and glamour that comes along with it. This is the end goal for the lucky few who acquire that aspired brand deal, but let's take a step back and discuss [...]

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LinkedIn Algorithm – Breakdown & Debate #2

November 21, 2022November 19, 2022by Mecca_AmirahLeave a Comment

We're back to everyone's favorite series, Breakdown & Debate. Cue the music ✨ Check out part 1 here where I discuss how frequency will affect the the performance of your posts. Now, we will look at the: Best vs. Worst Type of Posts It was the best of times versus the worst of times ... [...]

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Planning – Paid Campaigns #1

September 19, 2022September 18, 2022by Mecca_Amirah2 Comments

So, you got the approval to run a PAID campaign? Whatever luck or magic you got, spread it because you are now reaching a new level of awesome as a social media manager. Of course, there is a down side to having the PRECIOUS 👀 Now, you have to ensure that you see a ROI [...]