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Whether consumers are conscious of it or not, they hold the power when making purchase decisions. This can be both a challenge and a headache for marketers as they struggle to catch up with the trends of consumers who take various paths when making a decision to purchase. Let's consider this scenario with Person A: [...]
When we think of Influencer Marketing, we think of the TikTok videos of young people dancing to a song, waving their sponsored item, and the glitz and glamour that comes along with it. This is the end goal for the lucky few who acquire that aspired brand deal, but let's take a step back and discuss [...]
We're back to everyone's favorite series, Breakdown & Debate. Cue the music ✨ Check out part 1 here where I discuss how frequency will affect the the performance of your posts. Now, we will look at the: Best vs. Worst Type of Posts It was the best of times versus the worst of times ... [...]
So, you got the approval to run a PAID campaign? Whatever luck or magic you got, spread it because you are now reaching a new level of awesome as a social media manager. Of course, there is a down side to having the PRECIOUS 👀 Now, you have to ensure that you see a ROI [...]
Similarly, this announcement will help inform your followers but instead of it being in-house, you will be pushing people to the PR article. Which is great–presenting how your company is in a PR article will help with the legitimacy of the announcement. Below is a formula and example for partnership announcement posts: Formula {Insert one-liner; eye-catching} [...]