Social Media – KPIs Breakdown

Social Media – KPIs Breakdown

Let's break down KPIs and which ones you should watch out for: Key Performance Indicator  Usually, when creating a social media strategy, you set goals for yourself and measure the success of your endeavors by benchmarking your KPIs. KPIs should be specific and attainable.  For example, you would not set your goal by saying - "I want to [...]

Social Media – KPIs & Metrics

Social Media – KPIs & Metrics

I am passionate about a few things, and KPIs & Metrics are weirdly one of them.  I love metrics. LOVE THEM. Why did a 25-year-old woman from Idaho like this post on a Tuesday at 3:05 Central Time? Despite your target audience being - 25-35-year-olds in California, why are people from Manilla, Philippines, engaging with [...]

Social Media – Goals

Social Media – Goals

Goals are always important to establish when starting a new venture! Or, if you are like me and have high-functioning anxiety, creating new goals and staying constantly productive is a way to distract yourself from the chaos that is life (okay, let's divert from this train of thought). Where do you see your social media [...]

World Poetry Day

World Poetry Day

Happy World Poetry Day! Thank you poetry for giving me a voice. Poetry has a special place in my heart because it gives a glimpse into someone's heart and soul. And even the most harrowing or dark poems are starkly beautiful in their rawness. When I think of poetry - I think of peeling back [...]