Social Media – Strategy Planning

Social Media – Strategy Planning

There is a lot of work and planning that goes into developing a social media strategy, especially if you are utilizing multiple social media platforms to reach your audience. Each social media platform attract a specific type of audience, which also involves thinking about storytelling & ToV. Learn more about Social Media Platforms Below is [...]

Customer Journey Map

Customer Journey Map

Now, if you thought social media personas were fun (I know fun is a stretch but just bare with me), we are going to now talk about cusomter journey maps. Just how it sounds, a customer journey map helps visualize the process behind a customer's purchase–their desires, preferences, and behaviors. Customer journey map is defined [...]