Blogger. Writer. Daydreamer
Dun Dun Dun, it's another social media break down but this time, we are looking at a partnership post. Last time, I broke down Google's Tweet for National Ice Cream Day. Today, I will similarly break down a post, but this time, it is from Microsoft and involves a partnership with clothing and lifestyle brand [...]
I just had a great idea 💡 (As you can probably tell, my perspective on great is twisted but just bare with me...). I started writing about social media marketing to spread the word on some helpful tips, but instead of just telling you, I can break down the process and really show you what goes behind [...]
You know what, let's start with the basic basics–the definitions of social media terms: More Definitions via Hubspot Impressions: what I consider an impression is counting when a user "views" or comes across the post. This post was not interacted with (clicked, liked, shared, commented), but a user could have viewed it, scrolled by it, etc. So [...]
Let's break down KPIs and which ones you should watch out for: Key Performance Indicator Usually, when creating a social media strategy, you set goals for yourself and measure the success of your endeavors by benchmarking your KPIs. KPIs should be specific and attainable. For example, you would not set your goal by saying - "I want to [...]
✔️Mission Statement ✔️Social Media Goals ✔️KPI’s & Metrics ✔️Social Platforms ✔️Storytelling & ToV (Tone of Voice) Now, it is time to talk about social media campaigns! As I mentioned earlier, establishing your social media goals will help with running your campaigns, whether or organic or paid. So once you understand whether your goal is brand awareness, leads, engagement, [...]