Social Media – Personas Example 1

Social Media – Personas Example 1

Here comes the fun part of social media marketing - creating personas! In another post, I discussed Storytelling& ToV and the importance of knowing how to talk to your audience. But who exactly is your audience? And while we are figuring it out, let's make it colorful and fun ❇️ So what is a persona? [...]

Social Media – Breakdown #1

Social Media – Breakdown #1

I just had a great idea 💡 (As you can probably tell, my perspective on great is twisted but just bare with me...).  I started writing about social media marketing to spread the word on some helpful tips, but instead of just telling you, I can break down the process and really show you what goes behind [...]

Social Media – Definitions

Social Media – Definitions

You know what, let's start with the basic basics–the definitions of social media terms: More Definitions via Hubspot Impressions: what I consider an impression is counting when a user "views" or comes across the post. This post was not interacted with (clicked, liked, shared, commented), but a user could have viewed it, scrolled by it, etc. So [...]