Stock Imagery: Cold and Clinical or Practical and Best Practice?

Stock Imagery: Cold and Clinical or Practical and Best Practice?

When it comes to social media assets, there are a variety of paths to explore: Will it perform well on a specific platform. Will it attract and engage your audience. Will it fulfill the post's purpose (driving users to click a link, purchase an item, comment, etc.), and more. When deciding on assets like photography, [...]

The Importance of Data-Driven Decisions in Social Media Marketing

The Importance of Data-Driven Decisions in Social Media Marketing

Data is the cornerstone for a profound understanding of your audience, the effectiveness of your strategy, and staying relevant in our constantly evolving world. To assess the performance of your content, you analyze the data. To gain insights into your audience's behavior, you turn to data. To evaluate the effectiveness of your strategy, yes, you [...]

Threads vs. Twitter

Threads vs. Twitter

Threads vs. Twitter? Do we really need another social media platform from Meta, or can they work on making Instagram not a constant feed of paid ads and sponsored posts from celebrities? I like the other 70 million users who joined Threads this week and were surprised to see that the platform looked extremely similar to Twitter.  A live [...]