Social Media – Definitions

Social Media – Definitions

You know what, let's start with the basic basics–the definitions of social media terms: More Definitions via Hubspot Impressions: what I consider an impression is counting when a user "views" or comes across the post. This post was not interacted with (clicked, liked, shared, commented), but a user could have viewed it, scrolled by it, etc. So [...]

Social Media – KPIs Breakdown

Social Media – KPIs Breakdown

Let's break down KPIs and which ones you should watch out for: Key Performance Indicator  Usually, when creating a social media strategy, you set goals for yourself and measure the success of your endeavors by benchmarking your KPIs. KPIs should be specific and attainable.  For example, you would not set your goal by saying - "I want to [...]

Social Media – Goals

Social Media – Goals

Goals are always important to establish when starting a new venture! Or, if you are like me and have high-functioning anxiety, creating new goals and staying constantly productive is a way to distract yourself from the chaos that is life (okay, let's divert from this train of thought). Where do you see your social media [...]