social media – Page 8 – Mecca-Amirah Jackson

Customer Journey Map

September 6, 2022September 2, 2022by Mecca_AmirahLeave a Comment

Now, if you thought social media personas were fun (I know fun is a stretch but just bare with me), we are going to now talk about cusomter journey maps. Just how it sounds, a customer journey map helps visualize the process behind a customer's purchase–their desires, preferences, and behaviors. Customer journey map is defined [...]

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Social Media – Instagram Reels

September 4, 2022September 2, 2022by Mecca_AmirahLeave a Comment

Instagram Reels are growing in popularity and users are also getting used to and preferring non-static/video content over still-content. Check out this static on Instagram Reels for 2022: Key Instagram Reels Statistics 2022 The Instagram Reels feature generates 67% more engagement than standard Instagram videos. 70% of marketers surveyed said they plan to boost their [...]

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Social Media – Personas Example 2

September 1, 2022August 25, 2022by Mecca_AmirahLeave a Comment

And Another One! Part 2 of personas is here! In my first persona post, I describe social media personas (both legit and my version of what it means). Here is a re-cap: So what is a persona? Sprout Social’s definition of social media persona: “Social media personas are fictional representations of your ideal customers. Taking into [...]

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Social Media Breakdown #5

August 30, 2022December 3, 2022by Mecca_Amirah2 Comments

Let's hear it for Social Media Breakdown #5! Check out the previous posts I did on Google, Microsoft, and General Mills: Google's Tweet for National Ice Cream Day Microsoft's partnership with HYPEBEAST Made by Google Pixel Buds General Mills Nostalgic Cereal Boxes Like the previous post with GeneralMills, we are straying away from tech for [...]

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Creating Content – Canva

August 24, 2022August 21, 2022by Mecca_Amirah1 Comment

Oh Canva, the poor man's Adobe Photoshop (cries in poverty 😭) Canva is an amazing tool for creating content for your social media that offers a ton of free pre-made templates, images, and more. Whichever social platform you need content for and size, you can find it all here with this free tool. Of course [...]